glanc bryka

scope of work: branding/branding strategy/graphic design/art direction

jest chemia !

BRAND MESSAGE

Nurturing dreams and igniting passions – because every car deserves to shine with all it’s got.

BRAND STRATEGY:

Crafted for true car enthusiasts who settle for nothing but the best, this line of car care products enhances the beauty and protection of every vehicle. With a broad selection of top-tier solutions, each product is designed to handle every type of grime and shine, featuring trusted, global brands and competitive pricing. It’s the ultimate choice for those who see their cars as more than just a way to get around – they’re a passion, and it shows.

DESCRIPTION:

Bridging modern flair with an homage to local roots, the brand incorporates elements of Poznań dialect, reinforcing a sense of community and shared values. Targeted at individuals who put their heart into car care, this brand goes beyond products; it’s about preserving the dream and celebrating the spirit of dedication.

CREATIVE DIRECTION:

In order to share the brand vision I selected a range of hero characters that would promote the core values through their unique perspective:

Outlaw

Liberation: Empowering customers with the freedom to choose top-quality care, built for those who value independence.

Magician

Power: High-performance formulas that bring out a vehicle’s hidden potential, unleashing its true shine.

Hero – Mastery

Expertly crafted solutions for those who demand excellence and take pride in every detail.