Marketing 360

scope of work: Creative /art direction | strategy | concept / design

channels: ATL | BTL | digital

ROC DESIGN

Since the launch of the unique ROC DESIGN loft system series in 2018, the product has been promoted across various media and platforms. I led the creative process and design to ensure a cohesive visual experience throughout the entire customer journey – covering individual consumers, B2C, B2B, and large market chains. The campaign included a broad range of materials: magazines, branding, catalogues, leaflets, user manuals, product displays, packaging, landing pages, email marketing, social media assets, and the I Love Loft App.

HERKULES RANGE

Herkules Sliding Systems has been Valcomp Company’s leading product for over 20 years. Having worked with the product since 2008, I have led several major redesigns, including a complete rebranding of packaging, product displays, and the expansion into e-commerce. The campaigns for the product marketing encompassed print materials (catalogues, leaflets, user manuals, magazines), product displays, packaging, dedicated company product pages, various e-commerce platforms (Allegro, partner stores, and major retail chains), offline and online distributor materials, trade fair displays, and social media campaigns.

GLANC BRYKA

Glanc Bryka is a branding concept designed for car enthusiasts. I developed the brand identity, product branding for digital presence, and promotional product line. The project included landing page design, social media content strategy, and branded merchandise. The visual communication was crafted to create a bold, dynamic, and recognizable digital presence.