Linked In Strategy

scope of work: communication strategy & introductory movie clip

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communication strategy for mantion polska linked in profile

I intended to initiate activities that will introduce the company to individuals and businesses, allowing them to become familiar with our offerings and company culture. My goal was to create a positive image of the company, fostering communication that would not only encourage contact and collaboration but also spark personal interest. This strategy will highlight company’s commitment to values and human-centered business practices. Such actions are crucial as they provide an opportunity to stand out in a competitive market and translate engagement into tangible business results. Clear and aesthetically presented information will quickly establish common ground for collaboration with potential partners. I wanted to inspire and facilitate cooperation.

proposed content strategy

I proposed creation of mixed content, consisting of images and slides, short animations/videos, and longer, more in-depth problem-solving clips.

slides

• Simple, clear information – company presentation, product categories, individual products, and key team members (with consent).
• A straightforward key visual, focusing on the content.

SHORT CLIPS/SNAPSHOTS

• Snapshots from production, trade shows, showrooms, or office work, paired with brief texts highlighting company’s values. Slides will maintain a consistent key visual.

IN-DEPTH PROBLEM-SOLVING CLIPS

• More comprehensive videos, including product clips, case studies, or production stories, featuring individuals and their roles within the company. I selected specific departments to highlight in these stories:
  1. Sales Department
  2. R&D Department
  3. Handling Systems
  4. Relationship Management

These clips will showcase featured team members how we operate on various levels – commercial, project-based, relational, and product-driven. The videos will highlight the types of projects company undertake, what is offered in collaboration, and include personal stories from team members discussing their work, passions, challenges, and opportunities. The aim was to emphasize company’s involvement in unique projects such as gaskets for wind turbines, sliding sections for ambulances, retractable tarps for trailers, and airport hangars.

Additional themes:

This strategic content approach will enable to communicate company’s unique value proposition effectively and engage with audience in a meaningful way. The goal was to expand the business showing exeptional possibilies of company’s products using new product strategies that will fit to unique nishes. New

• „Not just doors”
• „Useful components”
• „Unique production processes”
• „Experts in sliding solutions”